Predictive Analytics Market Size 2021: Industry Overview, Growth, Trends, Opportunities and Forecast till 2026

October 14, 2021

Predictive Analytics Market

Looking forward, IMARC Group expects the global predictive analytics market is expected to grow at a CAGR of 24.5% during the forecast period (2021-2026).

SHERIDAN, WYOMING, UNITED STATES, October 13, 2021 / -- According to IMARC Group’s latest report, titled “Predictive Analytics Market Size: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, The global predictive analytics market reached a strong growth in 2020. Predictive analytics is the branch of advanced analytics that uses data mining, statistical algorithms, artificial intelligence, Big Data, and machine learning techniques to predict future outcomes. Predictive analytics offers various advantages, such as detecting fraud by improving pattern detection, preventing criminal behavior, and optimizing marketing campaigns by determining customer responses and purchases. It also improves operations and reduces risks by assessing the buyer’s likelihood of default for purchases.

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The global predictive analytics market is primarily driven by the growing adoption of integrated and connected technology. This has provided a platform for predictive analytics solutions to vendors to capitalize on the evolution of the internet. Besides this, several organizations opt for predictive analytics to acquire accurate insights, which will help them boost their financial performance and credibility. In addition to this, several regulatory authorities, such as BFSI, extensively invest in Big Data to undergo digital transformation that will improve customer experience and deal with changing customer behavior. These factors are expected to fuel the market growth in the coming years. Looking forward, IMARC Group expects the global predictive analytics market is expected to grow at a CAGR of 24.5% during the forecast period (2021-2026).

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

International Business Machines Corporation
Oracle Corporation
Microsoft Corporation
SAS Institute Inc.
Fair Isaac Corporation (FICO)
NTT Data Corporation (Nippon Telegraph and Telephone CORPORATION)
Tableau Software LLC (
Tibco Software Inc.
RapidMiner Inc.
Altair Engineering Inc

Market Segmentation:

Breakup by Business Function:

Human Resource

Breakup by Solution:

Customer Analytics
Financial Analytics
Marketing and Sales Analytics
Network Analytics
Risk Analytics
Supply Chain Analytics
Web and Social Media Analytics
Operations Management
Workforce Management

Breakup by Service:

Training and Consulting
Support and Maintenance

Breakup by Deployment:


Breakup by Organization Size:

Small and Medium Enterprises
Large Enterprises

Breakup by End Use Industry:

Banking, Financial Services and Insurance
Telecommunication and IT
Retail and E-Commerce
Healthcare and Life Science
Government and Defense
Energy and Utility
Transport and Logistics
Media and Entertainment

Breakup by Region:

North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)

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Key highlights of the report:                                                    

Market Performance (2015-2020)
Market Outlook (2021-2026)
Market Trends
Market Drivers and Success Factors
The Impact of COVID-19 on the Global Market
Value Chain Analysis
Structure of the Global Market
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, and nanotechnology industries. We also provide cost model and manufacturing setup project reports through Syndicated Analytics, a subsidiary of IMARC Group.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

Elena Anderson
IMARC Services Private Limited
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