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Unico Accelerates Global Expansion: Silicon Valley Headquarters Marks New Era for the IDV Leader

Founder and CEO Diego Martins accompanies Unico's leadership in a ribbon cutting ceremony for the grand opening of its Menlo Park HQ

Silicon Valley HQ follows key acquisitions & hires from Meta and Apple, bringing battle-tested ID verification tech to the U.S.

"We have spent two years methodically building the technology and expertise required to lead on the global stage.”
— Diego Martins, founder and CEO of Unico
MENLO PARK, CA, UNITED STATES, April 1, 2026 /EINPresswire.com/ -- Unico, the preeminent identity verification network in Latin America, today announced the strategic opening of its headquarters in Silicon Valley. This milestone signals Unico’s evolution into a global trust infrastructure provider, following a multi-year expansion that included key acquisitions in Mexico, the UAE, and the USA.

As digital identity threats become increasingly sophisticated in the AI era, Unico is positioning itself as the premier "trust layer" for the global digital economy. Unlike traditional verification services, Unico leverages a battle-tested network that combines advanced facial biometrics and machine learning to deliver close to 100% certainty in identity validation.


Strategic Global Expansion and Technological Edge

The inauguration of the Menlo Park headquarters is a core step of a systematic global growth strategy. Over the past 24 months, Unico has aggressively expanded its technological moat through high-impact acquisitions:

- Trully (Mexico, 2024): Solidified regional leadership in Latin America.
- Oz Forensics (U.A.E., 2024): Integrated world-class liveness detection and anti-spoofing technology.
- OwnID (U.S., 2025): Enhanced the portfolio with cutting-edge passkey and authentication solutions.

"We have spent two years methodically building the technology and expertise required to lead on the global stage," said Diego Martins, founder and CEO of Unico. "In an era where AI-driven fraud is escalating, the market is in urgent need of the enterprise-grade certainty that Unico provides. Moving our HQ to Silicon Valley is a commitment to bringing that trust to the global stage".


Elite Leadership from Meta, Apple, and Google

To drive this next phase of growth, Unico has recruited a powerhouse executive team from the world’s most influential technology companies:

- Davi Reis, VP of Global Strategy: A former Google expert and deepfake authority (keynote speaker at SXSW 2026), spearheading the company's long-term technical vision.
- Pablo Surace, Head of Global Brand, and Product Marketing: A former Meta and P&G executive with a proven track record of building and accelerating global businesses, driving Unico’s global scale and expansion into new markets.
- Paul Ray (PJ) Judia Jr., Head of Product Design: An 18-year Apple veteran leading the product design vision and user experience.
- Frederico Montezuma, Product Director: Joining from Hotmart to scale Unico’s product suite for global compliance and performance.
- Bruno Branco, Financial Control and FP&A Director: brings over 15 years of corporate governance and finance experience from global brands, such as EBANX and EY, ensuring operational excellence as the company scales.


Capturing a $50 Billion Opportunity

With the global identity verification market projected to reach $50.6 billion by 2034 (according to Fortune Business Insights), Unico is uniquely positioned to capture significant market share from incumbents. Backed by premier global investors including SoftBank, General Atlantic, and Goldman Sachs, Unico is redefining how trust is established between people, businesses, and governments on a global scale.


About Unico
Unico is the leading identity verification network in Latin America, and a global provider of trust infrastructure. By utilizing proprietary biometrics and machine learning, Unico eliminates fraud and secures digital transactions for a safer, more efficient world. For more information, visit www.unico.io.

Carol Silvestre
Unico
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